New Range Rover Evoque Starts Production
The new Range Rover Evoque has become the first production vehicle
to be driven off the line at Land Rover’s Halewood manufacturing
plant in Liverpool.
Jaguar Land Rover's CEO, Ralf Speth together with JLR executive
officers, union representatives and employees, gathered in July
to celebrate the start of new Range Rover Evoque production.
The first car off the line was donated to the British Motor
Industry Heritage trust.
"The Evoque is an incredibly exciting vehicle that joins
a product range which is the strongest yet," commented
Dr Ralf Speth, Jaguar Land Rover Chief Executive Officer.
The Range Rover Evoque
Halewood Operations is central to the success
of the Evoque, with the workforce doubling to more than 3,000
employees in order to deliver the new model. Seventy-five per
cent of production is destined for export to more than 170 countries
around the world, adding around £2 billion to the UK economy.
Moreover, 50 per cent of the components in new Evoque are made
in Britain, with contracts worth another £2 billion awarded
to more than 40 UK supplier businesses.
The launch of the Range Rover Evoque was just
one of 40 new product actions that Jaguar Land Rover will be
carrying out in the next five years in the most ambitious market
offensive in the history of the two brands. This product creation
programme is supported by an annual investment of £1.5
billion in developing new models, engines, technologies and