Mumbai: Taj InnerCircle, the frequent guest programme of the Taj Hotels Resorts and Palaces, was awarded Best Hotel Program of the Year, Best Redemption Ability and Best Customer Service at the 2012 Freddie Awards held in New York on April 26, 2012. Taj InnerCircle won this award for the Middle East, Asia and Oceania region. Freddie Awards was introduced in 1988 and honours excellence in frequent travel programmes.
The Taj InnerCircle is a programme for those who stay with Taj Hotels frequently or dine at its restaurants. Besides earning points, Taj InnerCircle offers its members easier, faster and more flexible check-in and departure formalities. The members can redeem these points for attractive rewards and enjoy member-exclusive benefits like price-offs on Taj Holidays, special offers on room tariffs, restaurants, private jets and spas across all their bands – Taj, Vivanta by Taj, Gateway Hotels and Ginger.
Voters from three global regions – Americas, Middle East / Asia / Oceania and Europe / Africa – vote for the best frequent travel programmes in the following seven categories: Program of the Year, Best Promotion for Earning, Best Promotion for Redemption, Best Redemption Ability, Best Customer Service, Best Elite Program and Best Loyalty Credit Card.